SAAVY Main Line Features Rockwell on Bloomingdale


By Dawn Warden

Tis the season for home buying and options are multiplying for Main Line consumers seeking to combine the carefree convenience of new construction with walkable town living.

One stellar new choice: “Rockwell on Bloomingdale,” three, single-family homes on Bloomingdale Ave. in the heart of Wayne.

Quality built by Rockwell Custom – whose founder, Greg Lingo, lives in Wayne –  in collaboration with Z Domus Designs, this handsome trio is loaded with special touches and custom finishes like 10-ft. ceilings, wet bars, flex loft spaces and finished basements, exquisite lighting fixtures, gorgeous white oak floors and designer trim work throughout.

Gourmet kitchens at “Birmingham” (above) and “Notting Hill” (below).


But they’re not just pretty faces; these homes perform, thanks to tankless water heaters, dual-zone HVAC systems, Anderson Windows, Smart Home features, bedroom-level laundry rooms, and 10-year structural warranties.

And while they’re new, these three look like they belong in Wayne. “We wanted them to mesh well with the existing community, which is full of character,” says Rockwell VP of Sales Brandi Hogan.

Designs are individual, not cookie-cutter. Styles include Modern Farmhouse, Rustic Victorian Charm and Cottage Transitional. Each was built with a mix of materials – top-rated Hardie Plank siding, brick and stone accents  – and each sports a different roofline.

The 5-bedroom Cottage Transitional-styled “Birmingham” blends with its neighbors on Bloomingdale.

The Modern Farmhouse-styled “Notting Hill” includes a front porch and thoughtful touches like a barn door and wet bar (below) in the spacious family room.

These homes also meet the moment, says Hogan. “We’re seeing more of a need for dual home offices, flex spaces and finished basements for family members to spread out when all are at home.”

The airy finished loft (above) and roomy basement at the “Birmingham.”

The coronavirus has made us all rethink how we spend our time. According to Hogan, fewer working families want to be tied to yard work and fixer-upper projects on weekends.

“Low maintenance’ seems to be a key decision for home buyers, as does being close to public parks and recreation spaces. Getting outdoors is still important, but many buyers don’t feel that is tied to their own backyard,” she says.

And more than ever, location matters. “With available land scarce, these types of development opportunities are extremely rare, especially in such an A+ location,” Hogan notes. “We were fortunate to have this opportunity to build such high-quality, luxury homes in a top school district and near the most popular Wayne shops and restaurants.”

Construction finished in mid-March and two of the three homes are ready for quick delivery. The other one has already sold. No doubt someone will snatch up the four-bedroom “Notting Hill” (priced at $1,279,990) and the five-bedroom “Birmingham” ($1,456,990) in short order. “Interest rates are historically low so more people are deciding to buy new rather than going through a major home renovation to get the home they want,” Hogan says.

Rockwell on Bloomingdale, 210 and 214 Bloomingdale Ave., Wayne. Call Brandi Hogan at 484-889-7469 to schedule a showing. Visit for floor plans and additional details.