Rockwell Custom is comprised of a talented team of professionals whose diverse skills are unified by a common focus of homeowner satisfaction. This team has overseen the construction of thousands of homes over the past 30 years. Rockwell Custom is committed to building the right home for you.
President, Greg Lingo
Greg Lingo is a 25+ year veteran of the home building and residential development industry, working in both the public and private sectors. He has a considerable background which includes training, managing, financing, marketing, leasing, selling and constructing new homes, while maintaining a reputation for integrity and excellence.
Prior to creating the Rockwell Development Group, Greg Lingo founded Cornell Homes in 2007. He grew the regional homebuilding business into the third largest homebuilder in the Philadelphia market. Mr. Lingo was Vice-President/Market Manager for NV Homes, one of the nation’s top ten luxury brands. He led over 90 employees in Pennsylvania, Delaware and Maryland, quadrupling their market share in less than 2 years, despite downward trends in the marketplace.
Before accepting the promotion to manage NVHomes, Greg Lingo was the Vice-President/Division Manager for Ryan Homes (also an NVR Inc. subsidiary) where he served in the Southern Philadelphia commuter markets of Maryland, New Jersey, Pennsylvania and Delaware.
2012 Ernst & Young Entrepreneur of the Year Finalist – Greater Philadelphia
2013 Smart CEO Magazine CEO of the Year – Greater Philadelphia
2016 Upper Darby Arts & Education Foundation Acorn Award Honoree
As an involved “hands on” operator, Mr. Lingo has substantial experience managing and ethically leading the day to day activities of his home building business. He possesses significant knowledge of the Philadelphia market and has a solid network of relationships in the mid-Atlantic region and nationwide.
Greg has a Bachelor of Science degree in Civil and Environmental Engineering from Cornell University and a Master of Business Administration from Villanova University. Greg, his wife, and three daughters live in suburban Philadelphia.
Vice President of Sales and Marketing, Brandi Hogan
Brandi Hogan has 20+ years of sales and management experience. She is responsible for leading the sales professionals and executing company business goals and community marketing plans. Brandi began her career in sales with a national home builder accumulating over 40 million of personal sales volume. She was awarded Rookie of the Year, Multimillion-Dollar Club Platinum member, Division Quarterly MVP, Customer Service Excellence Award, and advanced to Sales and Marketing District Manager. Prior to joining Rockwell Custom, Brandi excelled as a District Sales Manager for Paychex, Inc. and as a Regional Solutions Consultant for Wolters Kluwer, CCH Tax and Accounting.
Brandi has a Bachelor of Arts in Communications with a concentration in Advertising and Public Relations from Bethany College. Brandi, her husband and their two sons reside in Wayne, Pennsylvania.
Vice President of Custom Homes and Renovations, Luke Attanasi
Luke developed a passion for home building and real estate at a young age by working each summer alongside his father. Now, with over 13 years of professional experience, he continues to grow as Rockwell Custom’s Vice President of Custom Home and Renovations. After graduating from the University of Pittsburgh, he pursued his interests by working in both Sales and Production with NV Homes. Upon leaving NVR, he joined Cornell Homes as a General Manager for Cornell Custom. Luke later went on to help start Rockwell Custom and focus on the Philadelphia custom home and renovation market. His experience with both new home construction, renovations, and sales as a licensed Realtor, lend a unique and valuable perspective to his customers and team.
Luke graduated from the University of Pittsburgh with a Bachelor’s degree in Business Administration and Psychology. Luke, his wife and his 3 boys reside in Berwyn, Pennsylvania.
Vice President of Finance, Brian Whittaker
Brian joined Rockwell Custom in 2018 after 12 years with Saxbys, a private-equity backed hospitality company. As VP of Finance at Saxbys, he helped grow the company from five employees to over five hundred, with the company being named to Inc Magazine’s 5000 fastest growing companies in 2016, 2017 and 2018. Prior to his time at Saxbys, he was a co-founder of Callfinity and helped negotiate the sale of the company to M5 Networks. Brian oversees finance and accounting, working with our bank and equity partners to continue to fuel Rockwell’s future development.
Brian received a Bachelor of Science with a concentration in Finance from Cornell University’s School of Hotel Administration. He lives in Wayne, PA with his wife, daughter and son.
Vice President of Land & Development, Andrew Kubovsak
Andrew brings over 13 years of experience in construction and real estate development to Rockwell Development Group. This includes direct involvement with many aspects of the business but not limited to construction management, sales, purchasing and management of departmental teams. While primarily focused on the residential sector, prior industry experience also includes serving as a consultant for commercial and state projects overseeing scheduling and cost reconciliation. Day to day, Andrew oversees the entitlements and improvements for Rockwell’s current and future projects. There are many things Andrew enjoys about being a part of the team at Rockwell including the entrepreneurial energy, their ability to adapt to an ever changing real estate market and creative out-of-the-box thinking mindset.
Andrew has a Bachelors of Science Degree in Civil and Construction Engineering from Temple University, as well as a Bachelor of Arts Degree in Music from Berklee College of Music. Andrew, his wife and 2 children reside in Chester County, PA.
General Counsel, Christopher B. Hogan, ESQUIRE
Chris Hogan serves as General Counsel for Rockwell. He has been a licensed attorney in Pennsylvania and New Jersey since 1992 and is also admitted in Federal Court in both jurisdictions. He draws on a broad base of experience to handle the various legal issues impacting operations so that business runs smoothly. Since 2003, his practice has been devoted exclusively to supporting entrepreneurial businesses involved with residential real estate. Generally speaking, his job as General Counsel for Rockwell is to work collaboratively with the finance, construction, and sales departments and provide the legal support necessary to identify and limit transaction risks, get under contract, complete closing on project financing, bring communities and projects online quickly, solve problems and sell homes in a timely, profitable and professional manner. He also manages outside counsel for Rockwell, including those involved in land use and zoning matters.
Chris received a Bachelor of Arts in Public Communication from The American University and a Juris Doctor Degree from Widener University Law School. He and his wife reside in Havertown, PA.